Top 5 Fashion Games on Android in New Zealand - Q2 2022

The second quarter of 2022 saw notable trends in the performance of the top 5 fashion games on the Android platform in New Zealand. Here's an overview based on data from Sensor Tower.

Fashion Battle - Dress up game experienced fluctuations in its weekly downloads, peaking at around 1.8K in mid-April before gradually declining to 673 by the end of June. The game's weekly revenue remained modest, with highs of approximately $15 in early April and May. Active users peaked at 3.9K in mid-April but saw a steady decline to about 2K by the end of the quarter.

Hair Challenge saw a steady increase in weekly downloads, starting at 766 in late March and reaching a peak of 1.4K in mid-April. The game's active users followed a similar trend, rising from 6.8K to 8.4K during the same period. Revenue, however, remained relatively low, with occasional spikes to $11 in mid-April.

Dream Wedding! showed a significant increase in downloads, starting at 821 in late April and peaking at 3K by mid-June. Active users mirrored this trend, rising from 798 to nearly 4.8K in the same timeframe. Despite the increase in engagement, the game did not generate any revenue during this quarter.

Bra Maker saw its highest weekly downloads of approximately 2.5K in early May, but numbers declined to 349 by the end of June. Active users peaked at around 5.9K in early May and gradually decreased to 3.8K by the end of June. Similar to Dream Wedding!, Bra Maker did not generate any revenue during this period.

Hair Dye had consistent weekly downloads, peaking at 1.1K in mid-April. Active users peaked at 4.3K in late April, but numbers decreased to 2.4K by the end of June. The game did not generate any revenue during the second quarter.

Overall, while some games like Dream Wedding! and Hair Challenge saw significant growth in downloads and active users, revenue generation remained a challenge for most. For more detailed insights, visit Sensor Tower.